Business-Professional | 
Southeast Asia expert

In my life, I have experienced ups and downs both privately and professionally, but overall I have always maintained a cheerful optimism. My passions have been Southeast Asia, business development, people management and coaching. At the beginning of my career, I was in the German Armed Forces for many years. There I studied and did my doctorate on the subject of German-Thai relations. After a short intermezzo in the higher service of a government agency, I joined Deutsche Bank AG. Here I gained practical management experience in the areas of sales organization, sales management, management of strategic projects and business development in Southeast Asia and Germany for almost two decades. In the process, I first came to Vietnam in 2009, where I then spent several years as a member of the management team of Deutsche Bank Vietnam, responsible for market monitoring and development of new markets. This was followed by founding a consulting firm and taking on a professorship in International Management in Munich. Since the end of 2019, I am back in Vietnam permanently, this time as country director of a foundation and recognized expert for economic development and coaching. For me, it is important in life to constantly learn, develop and renew myself. I love to proactively adapt to the many changes and challenges in life, whether as an officer, a bank manager, an entrepreneur, a professor, or a consultant.

About me

My publications 

Discover my perspectives on international management, business development, leadership, coaching, and motivation as I express my passion for these subjects through writing. 

Coaching and Business Consulting 

With a diverse background as a banker, executive, business developer, professor, and coach, I offer extensive practical expertise gained in both German and Southeast Asian contexts.

Business Development and Representation 

Planning to enter the Vietnamese market? I recommend a phased approach. Let me support your business development and act as your local representative. 

Prof. Dr. Andreas Stoffers

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30A/32 Đường Tô Ngọc Vân, Quang An, Tây Hồ District 1000 - Hanoi, Vietnam